FURE+: The Future of Reading and Media. A bilingual Design-meets-Science-Conference at the MSD – Münster School of Design in Münster, Germany, 30.11.2018 to 01.12.2018

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Date(s): 01. December
All Day

MSD - Münster School of Design




9.45 am: Opening

10 am: Prof. Dr. Norbert M. Schmitz (Kiel, Germany): „Media as Extensions of Man – Anthropologie und Medientheorie. Zur Diskursgeschichte abendländischer Antinomien über Natur und Kultur, Design und Kunst“

10.35 am: Prof. Dr. Patrick Rupert-Kruse (Kiel, Germany): „Designing Digital Worlds. Überlegungen zur Konzeption synthetischer Realitäten“

11.10 am: Dr. Martina Sauer (Bühl, Germany): „Konzept/Methode für das Verstehen analoger und digitaler Medien“

11.45 am: Andrew McLuhan (Toronto/Canada): „ The Past and the Future of McLuhan Studies”

12.20 pm to 2 pm: Lunch break (100 Minutes)

2 pm: Prof. Dr. Jan-Henning Raff (Berlin, Germany): „Phänomenologische Analyse der Lesetätigkeit am Smartphone – am Beispiel von Instagram“

2.35 pm: Prof. Dr. Patrícia Dias (Lisboa/Portugal): „Young Children and Reading: From paper/digital to phygital“

3.10 pm to 3.45 pm: Coffee break (35 Minutes)

3.45 pm: Prof. Dr. Göran Sonesson (Lund/Sweden): „That there is More to the Medium than the Message. Further Considerations on the Cognitive Semiotics of Lifeworld Mediations”

4.30 pm: Prof. Dr. Lars Elleström (Växjö/Sweden): „The Role of the Body in Cognition and Signification“

5.15 pm: Prof. Dr. Derrick de Kerckhove (Rome/Italy): „The Hypertextual Habits of the Wreader“

6 pm: Closing Words



In the era of the so-called digitalization a variety of multimodal technologies have great impact on the structural dimension of media and the media use of the recipient. This development has already an enormous influence on the consumer culture, whereby the relation of analog and digital media as well as the creative, technological and sociocultural interdependence is not sufficiently investigated.

So, it seems to be very important to connect aspects of design, mediality and technology with aspects of media reception to formulate productive hypotheses for academic and creative work areas. The technologization could be described as a trigger mechanism for a variety of media transformations and user dynamics, which means, that analog media are still widely spread (e.g. newspapers, magazines, books etc.) but that production methods and manners of use have changed under the influence of digitalization (e.g. digital design, digital print, digital reading, interactive apps etc.) and finally, that in some cases analog media seem to be totally replaced by digital concepts (e.g. online news portals, social media, immersive media technology etc.).

Therefore, the different media research projects have to correlate analog and digital forms to determinate limits and possibilities of analog and digital mediality. The different topics for the conference „FURE+ The Future of Reading and Media“ are very open with an interdisciplinary character and they are addressing analog and digital strategies in modern design, recent conditions of media reception in the print sector, the influence of digital reading devices on reading processes, typography in the context of digital and user-centered design, three-dimensional media in the context of virtual reality, digital image and text overlaps of reality with Augmented Reality or finally, perceptual synchronizations of media inputs and haptic, tactile, audio-visual or proprioceptive user experiences (e.g. enhanced e-books, smartphones, interactive apps, Augmented Reality reading apps for tablets etc.).

Recent media developments are referring highly to specialized design processes, technology and the different perceptual dynamics of the user that it seems to be important and necessary to focus on the different cross references for an effective understanding of recent and future media. Therefore, the conference will be a forum for an interdisciplinary discussion in the range of creativity, production aesthetics, media science and other academic and scientific sectors, which are related to design, technology and media understanding.